 | | | | | | | | | | | | | | |  | |  | | What makes an iPhone so easy to love? Maybe it's that it lets you
do so many things. Or that it lets you do so many things so easily.
Those are two reasons iPhone owners say they love their iPhone.
But there are many others as well. | | | | | | | Apparently love can be measured. In nine straight studies by J.D. Power and Associates,
iPhone has been ranked "Highest in Customer Satisfaction with Consumer
Smartphones in the US".* | | | | | | | | | iPhone 5, with its sleek aluminium enclosure, is made with a level of precision you'd
expect from a finely crafted watch, not a smartphone. As a result, it feels
substantial in your hand and perfect in your pocket. | | | | | | | | | The Retina display on iPhone ushered in the era of super-high-resolution displays.
Once you see images and text on a Retina display, you won't be satisfied with anything less. | | | | | | | | | It's impressive that iPhone 5 gives you a long battery life so you can easily make
it through your day.** But it's extraordinary that we fit such a powerful battery
into such a thin and light iPhone design. | | | | | | | | | The iSight camera on iPhone 5 takes such high-quality photos, it may be the only camera
you ever need. iPhone captures great photo data, and then the hardware and software
work together to make behind-the-scenes image and colour adjustments. | | | | | | | | | Just about everything you do on iPhone 5 is noticeably faster.† And with faster
graphics, gameplay is amazingly realistic. Best of all, the A6 chip is designed to
work with iOS 6 to be extremely power-efficient. | | | | | | | | | iPhone 5 has next-generation mobile data and wireless connectivity and supports more
networks all over the world. So you can browse, download and stream content at
remarkable speeds. No matter where you are.
| | | | | | | | | iPhone is so easy to use thanks to iOS 6 and its innovative features. Updates download
straight to iPhone, so the latest iOS version is just a tap away. And with over 800,000
apps on the App Store, there's no limit to what your iPhone can do.†† | | | | | | | | | iCloud stores your content — your music, photos, apps, mail, contacts, calendars,
documents and more — and wirelessly pushes it to all your devices.
It's seamlessly integrated into your apps, so you're up to date
everywhere you go. All you have to do is nothing. | | | | | |  | |
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